Wednesday, September 23, 2009

www.giffgaff.com

Thought I'd ruffle a few virtual feathers by dusting off the term "post-modernism" again. Yes. I know. It covers a multitude of things - things that generally would appear to be irredeemable sins. But, this time round, it is the only satisfactory way I can find to describe this corporate beast - an example of a post-modernist corporation if there ever was such a figure:
We’re the mobile model of the future where the more you do, the cheaper your calls become. You won’t be seeing us all over tv and billboards, though. Word of mouth’s more our thing. We reckon we’ve got heaps of good stuff to get people talking.
More to ponder here.

Further reading here.

2 thoughtful fixes:

  1. Postmodernism is dead:

    http://www.continuumbooks.com/books/detail.aspx?BookId=134279&SubjectId=1366&Subject2Id=1377
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  2. Hi Alan - fascinating ideas in that book of yours. Not exactly that post-modernism is dead though surely; more that it's transmuted its soul in some way. I find the subject of how we read texts engaging. I studied Film & Literature at Warwick University and was heavily influenced by ideas of intertextuality and signs - ideas which seem to have reached their zenith in modern blogging technologies and, latterly, systems such as Twitter. Care to write a guest post on the subject for publication here? Can't guarantee a massive audience but I'd most definitely be interested.
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