Reputational Short-Selling

Spreading false rumours is a sort of reputational short-selling. You see. Even writers can be guilty of the most heinous crimes. This, from Digg's site chief executive:

“There is almost a short-seller mentality in the blogosphere,” he said. “We allow anyone to submit on a level playing field. We allow the digital democracy to be the fact checkers. There is definitely some risk to that.”

The full story from the New York Times via Regret the Error.

Whilst you can find the original source here. (Just in case you thought I might be spreading porkies.)